Do you consistently use the same messages in all of your marketing?
Would a customer describe your solution the same way you do?
Is it easy to understand your value proposition compared with your competition?
Can you tell your customer a story that is compelling and interesting?
Building a Foundation for Better Marketing
This seminar helps assemble the foundations that you will require to be both efficient and effective in your production and use of content. With the right foundations, your marketing message can be more consistent and clear to your prospective customers.
You will learn:
- Crafting a Positioning Statement
- Branding for a Digital World
- Using the Voice of Customer for Crafting Messages
- Communication of a Value Proposition
- Proof-Based Messaging
- Organizing Messages into a Framework
- Using Proven Storytelling Formulas
You will leave with:
- Guidelines for Consistent Messaging
- Process for Validating Messages
- Ideas on Getting Your Message Aligned with the Audience Interests
- Methods for Bringing Branding and Content Together
- Examples of Successful Branding and Messaging Frameworks
- Checklists for Messaging Inventory
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