Campaigns

Seminar 4 - Content Campaigns

Do you understand where your target customers get their information?

Do you understand what promotional activities will trigger the most content inquiries?

Can you schedule an appropriate timeline for promoting content?

Do you know how to measure the use of your content assets?

Integrating Content and Communications to Engage Your Target Customers

This seminar helps plan and execute integrated marketing campaigns featuring your content assets. The right mix of communications and promotional activities along with search engine optimization will yield the best results.

You will learn:

• Integrated Campaign Models  
• Selection of Communications Approach
• Scheduling of Activities
• Measurement Techniques

You will leave with:

• Campaign Case Examples
• Ideas for Creative Approaches
• Guidelines for Sequencing Campaign Activities
• Checklists for Assessment
• Ideas for Leveraging Social Media