Seminar 2 - Content Requirements
Do you understand what your sales people need in the content they use?
Are typical customer questions addressed by content you provide to them?
Do you understand which content is required at each step of the buyer's process?
Can you schedule an appropriate timeline for producing and presenting content?
Do you know how to leverage pre-existing content on the web? in social media?
Understanding What Content is Needed, When it is Needed, and Where it is Found
This seminar helps you map out what content is needed for each stage of the marketing and sales process, and provides a process for planning for the timely distribution and promotion of that content. With more precise targeting of the right content at the right time, marketing effectiveness will increase.
You will learn:
- Sales Process Definition
- Identifying the Buying Group and the Buyer's Process
- Selecting a Content Mix
- Mapping Content to the Buyers Cycle/Sales Process
- Planning a Content Calendar
- Searching for and Curating Pre-Existing Content
- Content Distribution and Promotion Channels
You will leave with:
- Sales Process Examples
- Process for Content Mapping
- Ideas on Selecting the Right Content
- Methods for Determining a Timeline for Content
- Examples of Content Curation
- Guidelines for Distributing Content
