Testimonials
Ashley Kerr, Marketing Manager at DST Systems.
Ashley Kerr, Marketing Manager at DST Systems.
Ashley earned about putting together a framework of storytelling since they have stories all over the company, how to consolidate them for specific personas and targetting with specific prospects in the sales process. She commented that now after going on “ride alongs” with the sales teams, she found that most of the material she had previously created for marketing was not helpful in moving a sale along ( “it was of no use.”)
Colin McWhinnie, President & CEO at SalesXperts Solutions
Colin speaks about the first session and how the ideas on storytelling, value propositions and messaging were bang on. Colin further commented on what is needed to help a prospect trust you in the early stages of a sale.
Jody Rebak, Marketing & Client Services Manager at Versapay
Jody explains for the first session helped her to identify priorities and set key themes for messaging. She sees the need to really focus early.
Alexi Bergeron, Inside Marketing at SAP
Alexi comments on getting an overview of what's current in social media and marketing, while benchmarking against others in this space. He also enjoyed very good interactions with other participants.
Charles Creighton, Managing Director at Artspoints Rewards International
Charles speaks of gaining a better understanding of the buyer's process and then working backward from what they need for their business success.
Aaron Cruikshank, Associate VP at Ipsos Reid
Aaron found the program provides great content, which added to what he already knew about content marketing. Aaron was able to gather evidence that he can take back to a boss to help convince others that this has to be done. He enjoyed the interaction with other practitioners in the space (almost a therapy session) .
