Overview

The Content Marketing Program helps growth companies to develop expertise for marketing products and services with digital content. Content Marketing is used to drive awareness, leads and sales. The goal of the program is to help growth companies use content to win customers faster, easier and more frequently.


The program uniquely combines a comprehensive process-oriented curriculum, case studies, hands-on-tutorials, access to experts, and peer discussion.


The program is organized into 4 seminars, each representing a key step in the process:
  • Content Foundations 
  • Content Requirements 
  • Content Production 
  • Content Campaigns







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